How do you explain that running ads have led to higher organic conversions? earn by blogging adsense income

I’m working for clients whose site had minimal traffic for years and years until we started running ads a few months ago. Since then, they’ve seen a lot of direct conversions coming from the ads, but they’ve seen even MORE coming through organic (by a wide margin)

They 100% had never seen a conversion come through the site before we came on board to run ads. We didn’t work on organic for this client - only some metadata cleanup here and there that helped marginally.

So even though we didn’t put much into SEO, I want to be sure that I’m able to claim attribution on those organic conversions. How do I explain that those conversions count toward our work, without sounding like I’m just trying to pad my numbers?

submitted by /u/RideMonkeyRide
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