A client of mine is seeing crazy drops in users. Feb. 2018 was an all-time high in organic users, over 38,000. However, there has been a steep drop off since then. In November 2018, the number of organic users was at a little over 1,000. The client said there have been no major changes to the site.
I have no idea what is happening. Below are things I have done already:
- Submitted a disavow file. The client had been using spammy link-building techniques in the past.
- Fixed URL parameters
- Performed an entire site audit. Fixed all site errors and re-wrote new metadata.
- Made sure no main pages have been deleted. 301 redirects are in place where necessary.
- Started to consolidate low-quality pages.
If I had to guess, I would assume this is an E.A.T. related drop. I have no way of knowing though. This is a YMYL site, so we are working to increase E.A.T. However, any insight would be helpful. Rankings are dropping off so quick I'm not sure what else I can do. Please comment if you need more context.
PLEASE HELP!!
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