Bad things happen when a company deletes your work earn by blogging adsense income

I was an in-house SEO for an international ecommerce and was let go a few months back. I treated each product page as its own landing page. My work included search console verification, sitemap.xml, robots.txt, page meta, image alt tags, tag management, click-stream data, etc. You get the idea. Pretty much everything an SEO should be doing, and even a few above and beyond moments.

In my time, I saw they're Moz domain authority score go up from 30 to 68, I improved the SERP ranking of one of their flagship products from below 50 to 3, and I brought organic sales traffic from 4% to 35%. Of course some pages did better and others did worse, but the average organic position for almost 200-mapped and indexed pages was 11. It wasn't bad, but someone in the C-suite thought SEO was a waste of time and a junior exec under them went so far as to say, "We have a website and a product that sells. Why do we need you?"

I offered my predictions, but it was a rhetorical question. Their minds were made up and they were not interested in my answers.

Fast-forward to the other day when I noticed I still had access to their search console. I thought of notifying them at first. But I still felt some contempt for their short-sightedness and then today, I gave in to the curiosity. It really didn't matter though, because they're site is no longer verified on search console. So I looked at the site, itself and almost all of my work was gone. The verification tag, the sitemap, the crawl settings,keywords, and descriptions, almost everything except the tag manager that reported their sales funnel. I was floored.

"What happens when a company deletes your work?" was the original name of this post. But the more I looked into it, the more I found the answer to my own question. With the exception of one product appearing at the bottom of page 5, the company now only appears on SERP if I search for the company or a product by name. It's not much of a reach to assume they've killed what organic traffic they had.

I can only imaging what this is doing to their holiday sales.

submitted by /u/hvilaichez
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