I used to own a store in Venice Beach. We sold exotic gadgets that no other store stocked. One of the things that I learned as the store owner and chief product curator was that people didn't buy what they couldn't understand. It could be the coolest gadget on the planet, that could improve their lives and be incredibly useful, but if they couldn't comprehend how it worked they wouldn't buy it.
I find the same is true with SEO. And it's one of the greatest challenges for SEO agencies. How do you overcome this challenge? How do you educate a potential customer on something so incredibly complex and ever-changing so that they will reach a point of understanding and sign on the dotted line?
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