Hiring the right candidate for an SEO role is incredibly hard. Every candidate has their own opinion on what does and does not work in SEO. So how do you figure out if someone knows their stuff? And how do you know if someone really has passion for SEO?
You don't want to end up with an unmotivated colleague that, three months in their job, turns out not to understand the SEO basics đź‘Ž
Because this questions comes up frequently on the /r/SEO subreddit I decided to put write down everything I know and could find on interviewing and hiring SEOs in this article: https://www.contentkingapp.com/academy/hire-interview-seo-candidates/.
The article covers:
- What makes a great SEO candidate
- How to separate the wheat from the chaff with an SEO audit
- Interviewing best practices (using STAR method)
- 21 in-depth SEO interview questions, and their desired answers (plus additional reading material)
BONUS we spoke to Patrick Stox, Paddy Moogan, Ruth Burr Reedy, John Doherty, Natasha Woodford, Ross Tavendale, Martijn Scheijbeler, Beau Pedraza and Dale Davies as they've been doing a lot of hiring to hear about their best practices.
Also useful for job seekers
This article is useful for those on the other end of the table as well, as it'll help you prepare for the interviews and give you insight in how those on the hiring end think.
Missing anything?
Do you feel there's anything missing? Or do you want to share how your interviews went? I'd love to hear about it.
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