A lot of SEO Experts claim linking to other websites in the niche will boost your own ranking, but in reality, rarely someone wants to place a backlink. I believe the logic "why should I place a link that can take my hard-earned visitors outside of my website" prevails. And I understand that. Relevant niche websites are very often indirect competitors, so the last thing they want to do is send people over to competitors or let them leave their website altogether.
On the other hand, guest posting, building private blog networks etc. are also penalised by Google.
It feels like getting quality backlinks is really, really hard in 2018.
We keep producing good content, but it is rare that someone links to it.
Are you guys struggling with the same?
How do you deal with it?
Do you pay for getting backlinks?
What's your general approach?
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