Hello, I'm an IT professional who's been trying to self learn SEO over the years. I've been trying to out rank the local computer shops in my area who are low competition, but I've yet to figure out what I need to do to accomplish this. The keywords I've found they're ranking for are low competition. I'm a one man show and I don't have any local clients all my clients come from Upwork, I've been trying to gain some locally and can't seem to break whatever my barrier is. I don't have enough clients for cash flow to invest in any SEO tools or specialists.
How do you out rank someone for keywords? Do I use the word more times than the competitor on my website or blog posts?
I know backlinks from related industries carry some weight in ranking. How would I go about getting good legit backlinks? I've tried to be a guest blogger in the past, but nobody seemed interested.
I appreciate any help or advice you guys could provide!
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