Why Do Tag Pages Rank Higher Than Main Service Pages earn by blogging adsense income

I built this guy a website and he's complaining that his tag pages rank higher than his main service pages. He's doing a ton of blogging. I didn't do any SEO for him I just built him the site but,

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A) Why would tag pages rank higher?

B) Is it because of internal links?

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He has his focus keywords he wants to rank for as the main title for the tag pages and not his main service page. His main service page has no internal links and has only 1 keyword he's trying to rank for in the content. He is optimizing the meta tags on the main pages. No alt tags optimized anywhere on the site.

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Any ideas?

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