How to rank a web developer agency's website? earn by blogging adsense income

I've been self-learning SEO for a while and 2 close friends who have started their web design business. They have a website which they want to rank and they asked me if I could rank it, they would bring me some work from their clients because they will need someone doing the SEO. So far I have been able to rank few blog posts but how do I rank for keywords that matter? Ones that will bring potential customers. My blog posts are related to coding and guides and won't affect the conversions even if they rank number 1 spot. Any strategies will be appreciated.

note: there will be people saying "why accept their clients if you don't know enough to rank your friends' site". Well, like I said I am still learning and won't take any serious projects till I feel confident.

submitted by /u/sulllz
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