I started an online store about a week and a half ago and began marketing my products on Facebook and Instagram.
After some dodgy deals with Instagram “influencers”, (which many I discovered have jut paid for fake followers in order to scam people looking to promote their brands out of their money). I began to pull my money and promotion deals from Instagram and put it more into Facebook.
While I was promoting on both Facebook and Instagram I was managing to gain around 350 store sessions each day with next to nobody actually buying any of my products.
Now, after pulling my promotions off of instagram and putting them solely into Facebook ads, my store traffic has TANKED! It is 5pm here and I have managed to bring in 36 store sessions with nobody even adding a product to their cart. Yet I am still running 5 Facebook ads as I am writing this.
Ads which have been up for over 5 hours and can’t seem to reach more than 500 people and only have 3-7 link clicks.
Holy shit someone please give me a hand with marketing or just advice in general as I am starting to sink into the mindset that this was a huge waste of money and effort.
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