Old content, new keywords: how long to rank after keyword retargeting? (Specific details in post) earn by blogging adsense income

The Background

I’m working with an industry veteran whose website has been around quite some time. Lots of great backlinks, DA of 39, PA (homepage) of 41), CF of 40, TF of 21, an estimated 13.5K backlinks on around 500-600 Referring Domains, and lots and lots of content.

The problem? Pretty lousy keyword ranking in search and/or ranking for very low volume keywords. The strength of the website indicates that we can be competing for (and winning) more high volume keywords. As such, I’ve identified long-tail keywords with higher volume (approx 1k-20k worldwide) that are still deemed easy by KWFinder, SEMRush, Moz, etc. I’ve retargeted using the Yoast plug-in, I’ve improved readability/scannability, and I’ve resubmitted the first few pieces of updated content to Google Search Console.

Here are a few changes I’ve yet to make but are in the pipeline:

• Updated published date to reflect changes for content that has been significantly overhauled (need to first change the permalink structure for this)
• Keyword not necessarily in all URLs (yet…need to set up proper 301 redirects).

The Question

How long should it take to see results? In other words: how long before I can determine whether these changes have had the intended impact. Alternatively, is there something I’ve missed?

Would love to hear your experience. Thank you!

(If you’re wondering: I’ve searched for this on Reddit and on Google but with no real credible answers. Most of what’s written on the topic of ranking for keywords seems to be for new content vs retargeting older content. Any links to great content on this subject would also be very much appreciated).

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