Negative articles published in the press, what now? earn by blogging adsense income

A client of mine has had some negative/untrue things said about them in the press.

They've turned to me and asked if there is anything as a digital marketer that I can do to reduce how easy it is to find the articles, or at least to push the articles down (they accept it won't be gone forever).

Whats the best approach here?

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