What to do with Google Beacon? earn by blogging adsense income

One of my clients just received a Google Beacon in the mail. What are some common and helpful things to use the Google Beacon for?

My 2 observations are that it is used for apps mainly, and the one thing for most businesses to take advantage of is proximity related notifications, but they're phasing out Android users all together because of a negative user experience. So why would a brick and mortar business need it if they don't have an app?

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