I know a blog helps a website's SEO and driving in traffic, but does it help in actually driving conversions? earn by blogging adsense income

This is a common question I get from clients as well as business owners around me who are relatively new to SEO and I don't know how exactly to explain it to them. so I know having a blog on your website with diverse relevant content to your business/product/service is great for SEO and for driving in traffic but when I explain this, pretty much all of them will end up asking how this would necessarily help them in actually driving in conversions. since ultimately their goal is sales and conversions. how would you guys go about answering that?

submitted by /u/drinkyafkingmilk
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how to make money out of blogging

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