Trying to grow Shopify site to mid-six figures. We're feeling lost on website revamp. Any direction deeply appreciated. entrepreneur how earn by blogging blog

Hi Reddit, my buddy and I are running a moderately successful e-commerce business. We’re on Shopify if that matters.

We really want to grow it to mid six figures this year. We’re on Shopify and we really want to improve the look on our site (hopefully in a budget friendly way).

On pricing:

1. South Asian Agencies (usually from India) are quoting something like $500 - $1k. However, it wouldn’t be super prescriptive it seems like. It looks like we'd basically be mimicking a good looking site and asking them to implement. Also to be up front, I've seen lied to/ given low quality of work by Indian upworkers before, but also had decent experiences. Altogether, it leaves me to be a little gun-shy on going this route. More than happy to take a look at this more seriously though.
2. Western European / American agencies are quoting $15k - $30k for a project, which is way too much for us at the moment. Is this standard? Should we try to do it via the Asian agencies first?

Some things we think we could use help with:

- Landing page, we recognize this looks ugly and probably hurts conversions.

- Overall aesthetic and branding direction. We have some weird colors and amateur photos. For instance, https://caretsco.com/collections/main-store has a weird gray tab on top. We know this looks ugly, but we don't really know how to make it look better.

- Customizing shopping carts to include social proof.

Our site is caretsco.com (please don’t laugh, we know it needs work!) Our customers absolutely love our shoes if you check out the reviews. We would really just like to take the aesthetic up to the next level.

To sum things up, we're looking for advice on:

1. Pricing, are the prices roughly right?
2. Who to go with (ie India or US/Western European agency) and why?
3. What are the most important things we should fix first on our site?
4. Anything else you think we could be missing.

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