When analyzing paid data as an SEO and I want to see the best performing pages, should I measure them by clicks, sessions, or conversion rate? earn by blogging adsense income

When analyzing paid data as an SEO and I want to see the best performing pages, should I measure them by clicks, sessions, or conversion rate? Or in another words, how should I determine the top performing pages? (Should I sort them by greatest # of clicks, sessions, or conversion rate) Thank you.

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