Say there is a particular word we are trying to rank for. If I try to use that word as much as possible in my blogs, is this going to improve our ranking on Google for that search term?
Which factor decides which page is indexed by Google and appears higher up a search? Is it to do with hyperlinking the keyword?
Also what is the best way of hyperlinking a word? Eg "Downloud our pricing here" and then make "here" the hyperlink, or if we are trying to rank on Google for our price list then hyperlinking the word "pricing", or is there an even better way to hyperlink a word? I'm just trying to learn best practices for future blog content.
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