SEO Help For a Beginner earn by blogging adsense income

I recently launched an online business and am fairly knowledgable when it comes to PPC, however when it comes to SEO, I really have no idea. Organic reach, IMO is exponentially more important than paid reach, which is why I would much appreciate a hand in understanding, first of all what SEO is and how to be successful in applying it. Any resources for beginners you could direct me to would be much appreciated, I would appreciate if the resources you link are suitable for a complete idiot when it comes to SEO. My website is running on Magento 2.x if that makes a difference.

Thanks for your time guys.

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