I am writing this post, because I see so many people struggling with traffic. Although local SEO is such a “pretty easy to get traffic source”, only a very few people are using it. However, everyone can use it, you don’t even need a physical store.
When it comes to SEO people are not doing anything, because they are thinking it will cost them a 5000 $ SEO Manager or it is too difficult since they need to get backlinks and stuff. The truth is, for most local companies, you can do very good even without a single Backlink. SEO is not that hard folks.
I will try to summarize some basic steps which should help you with this:
1.
Create a Google My Business Account. Upload around 30 picture of your store or your service and (very important) name these pictures as what they are.
A very good approach is to upload these kind of pictures: You while you’re working, Pictures of your staff, a few while they are working and one nice Team picture. Your store from the inside and from the outside. Your products Your customers (if they allow it)
If you are working as a service area business, which means you have no physical store, just upload pictures while you are working or your desk or stuff like that.
2.
Try to get as many reviews as possible. Now, don’t do Blackhat SEO here, dont buy reviews. Just ask your customers for reviews or if you just starting out, offer some free services for example, in Facebook Groups and ask people to rate your free service.
Trust me they will happlily give your 5 stars.
3.
Take care of NAP. NAP stands for name, address, phone. Write those things into your footer and into your Google My Business Account. Then, create citations on pages like Yelp, Facebook, Google+. Citations are directories where you can list your business for free.
Google needs to determine, if your business is legit and if you have a consistent citation structure on every page, you’re good to go.
4.
For your Website, Check that you have the following things:
4.1 Use just one H1 Title for every page, not more!
4.2 Divide your Content with H2 titles.
4.3 Have at least 300 words on every page, if you have pages with less then 300 words -> De-index them.
4.4 Make your Images smaller with Tinyjpg.com so your page loads faster.
4.5 Since you are trying to rank locally, write a little bit about your hometown, say where you are located, say where you did some work or show off your work. Post a picture of your Hometown and most importantly: Name these pictures as what they are. Do this in the file name and in the alt tags as well. For example
<img src=“/img/dublin-city-center” alt=“city center of dublin” title=“dublin city center”>
This way Search Engines can easily understand where you are located. Also use hints in your text. For example: If you are located in Chicago:
Our Office is located in Oakland, near the Burnham Park just around 31st Street. In this sentence I used three things that search engines connect with chicago.
4.6 Use an URL structure, that will show search engines that you offer a pretty in depth service.
How to do that?
Imagine you are a local Designer, now you url structure looks like this:
Now this url structure doesn’t tell google anything about what you do. Even if you use a perfect Keyword structure for the rest of your page.
Instead do this:
www.domain.com/service/logo-design-london
www.domain.com/service/broschure-design-london
www.domain.com/service/web-design-london
www.domain.com/service/Illustrations-london
This shows search engines not only what you do, but also where you do it.
If you have more then one city, do this:
www.domain.com/london/service/logo-design
www.domain.com/berlin/service/logo-design
(For every City Page use different content, never copy and past content from one page to another. Never!)
4.7 Use external Links. Link around 3 times per thousand words to high authoritive websites like wikipedia. For example, our chicago based designer could use the word “burnham park” to link to the wikipedia page of burnham park.
4.8 Don’t stress out too much about your text, write naturally. If you are a designer in chicago, you will easily place words associated with that in your text. You don’t need to freak out and you don’t need to write like this:
I am a chicago based designer and as a chicago based designer I am here to help you with design in chicago (because I am in chicago).
Instead use words that google associates with your business. For example, a designer should talk about typography and colours. Also a word like portfolio should find its place somewhere on the page.
4.9 Have an in-depth about us page. At least 300 words, 1 Picture and your NAP. Remember (Name, address, phone) and remember describe that picture and use a proper alt tag.
4.10 Make sure your website has a 404 page, where your visitors are able to go back to your Homepage or to other helpful ressources.
Now this should give you a good starting point. If you want to read more check out my blog post. Otherwise good luck!
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