I built an iOS app (mini-game) and have then started running FB ads optimised for install. After testing 2 campaign (running for 30 days each), they average a 20% ROAS, i.e. I got $0.2 Adsense profit from every $1 I spent on FB ads.
Now the next logical thing to do is to increase the ad budget by say 100x to see profit increase by similar proportion, but I got a feeling there has to be a catch, I just don't see it myself.
Anyone got any idea/experience that they can share before I start pouring money into it? Any comment/advise appreciated, thanks!
EDIT: My app / ad is mainly being marketed to a specific region with 8 million total population.
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