Currently working on a project that is going to require some drip campaign / sales automation software as we scale.
We have a WordPress website and our operations involve the need to send a series of emails to respond to leads, guide users through processes, and conduct outbound sales. Specifically, we’re looking for software with the following attributes:
- Ability to email a large CSV list and pull in custom attributes like first name, business name, etc.
- The ability to identify non-responders
- The ability to build if / then email sequences. For example, if no response after three days, followup with second email in sequence.
I’ve used Outreach.io in the past, it has all of the features we need, but it was buggy and way too expensive for the budget of this project. Would be ideal to find something in the $50 - $100 / month range, if not cheaper. We already use Mailchimp but as far as I’m aware it’s missing some of this functionality (ex. if / then sequences) and we’re looking for a more personalized feel to the emails rather than a newsletter.
Initially we would probably be using this to send 1,000 to 5,000 emails / month.
Any suggestions or recommendations would be greatly appreciated.
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