What are ways of estimating the consumers' willingness to pay for a product or certain features of it, other than just plainly asking in a survey? Which btw is not a good idea, if you want results you can somewhat base a business decision on.
Methods that come to mind are creating a mockup webshop and a/b testing for which prices most customers buy it and return the money after payment. This is unfortunately not applicable atm, as the product is not in its final shape. Another method is Conjoint Analysis, which I will further explore to see if this might do the trick. I am thankful for any tips, pros and cons, etc.
Please share other ways of assessing consumers' willingness to pay for a product, which is not ready yet.
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