Determining AdWords budget? earn by blogging adsense income

Okay, I’ve got a few questions today.

1. How do others mid-sized B2Bs go about determining their AdWords budget?

2. How do you determine your retargeting budget on social media and how large is that compared to your AdWords budget.

I get that this is going to differ largely for each company, but I’d like to get some opinions.

1. Have you been able to A/B test effectively with AdWords? What has (and hasn’t) worked for you?

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