I built a persona focused search intent model. Help me out by tearing it up? earn by blogging adsense income

My objective is to increase organic traffic.

My target persona is restaurant owners/managers.

My product solves a problem that costs a lot of time and money: creating staff schedules.

Goal: I want to plan out a set of 30 strategic focus keywords to create 3 months worth of blog posts. I want to create content that meets my persona's needs at each stage of the customer journey (awareness-consideration-purchase), and that cover the different intentions that motivate their searches along that journey.

Problem: There are infinite reasons to do search, so I need a way to limit the possibilities. How do I figure out how to predict those intentions and how they change throughout the journey?

Solution: Persona Focused Intent Model

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This model generalizes (at the top) and narrows (at the bottom) the scope of interests and concerns that could impact a persona's intention to do a Google search.

The focus of this model is the persona and their scope of concerns or interests:

1. TOP: Restauranteurs in their everyday life
   1. Eg: virtual restaurants, how to open a coffee shop, food truck pros and cons
2. MID: Restaurateurs in their work life (various job responsibilities)
   1. Eg: keywords: restaurant floor plan examples, restaurant accounting, winter menu ideas
3. LOW: Restauranteurs who struggle with scheduling
   1. Eg keywords: time off request form, minimum wage increase NY, spend less time scheduling

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How do you think about the difference in intent (besides search volume) in a top of funnel keyword (and how do you identify it) and a bottom of funnel keyword (and how do you identify it) for a given persona?

Context: I did not start with a spreadsheet of keywords (where would I source that?), but I did start with competitor research. I found the top 20 most successful posts on my 5 main competitor's sites, and I then grouped those 100 posts into topics. From there I randomly clicked into the keywords ranking for a specific post in a specific topic, and picked a focus keyword that had descent search volume, and that wasn't too difficult.

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