As title. I'm helping a friend’s blog and find out she always writes a blog post mention and link to a bigger company blog. However, the company did not link back or mention to her post at all. But they tweet her post once a while. My questions : 1. What kind of impact to both websites in terms of SEO, ranking ? 2. How do I know the traffic from the company’s post? Not from our promotion? ( I am buying ad to promo her content)
Thank you.
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