When its good its fantastic. The data is easy to work with, conversions are through the roof and reach is huge. But once or twice a year huge hiccups happen that just flips everything upside down.
Last year our korean clients got hit big time with the whole THAAD debacle and consequently we lost a bunch of multi year contracts. It was sweet when it lasted.
This year, just yesterday to be exact there was another shakeup in the form of a government decree that banned advertisements and promotions on wechat. The whole ordeal turned my social media team into a dumpster fire. I dont know the extent of marketers affected but we got hit bad as we have a major client who asked us to do just this. We are currently talking with the wechat guys under the table (as are others). We cant lose this contract....
So yeah in terms of marketing its fantastic when its great but that day always comes when things get shaken up by a fickle government
Anyways just wanted to share
If you ever do business in china be very VERY wary of government bullshit
Cheers
[link] [comments]
from Entrepreneur http://ift.tt/2EZSXoA
via IFTTT
add adsense to blogger
how much money do bloggers make? can blogs make money? make money off ads how to get money from blogging? best websites to make money blog adsense income earn from blogging website ideas to make money how websites make money?
No hay comentarios.:
Publicar un comentario