I am considering a couple business ideas, but I want to validate that there is a market for the products I want to make before I make them. I found a couple of medium articles that make it seem like creating a "fake" landing page for my ideas is a good way to get accurate market data.
TL;DR on the articles: You can verify your (online) product idea by creating a landing page with a description of your product, a price, and a call to action to sign up/buy said product. If a customer actually enters their personal and payment info, you can be very certain that they will be a paying customer. By comparing the variable of your product, your advertising costs, and the time of your experiment, you can determine if the project is a good use of time and money. You also end up in the awkward position of telling your new customers that the product doesn't exist, at which point you could offer them some discount when the product is finished. Furthermore, it gives you an opportunity to test different price points and converse with real buyers before taking the first real steps.
I'd like to get some feedback from entrepreneurs like yourselves about whether this is something you have done or have considered doing, and your opinions on the ethics and efficacy of this method. Thanks!
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