Sometimes influencers will make a post with a flair above it saying "paid partnership with X", or they will hashtag a post with #ad to show that it's paid advertisement for a business.
My question is: how does this actually benefit the company?
Isn't the whole point of using influencers to take advantage of the fact their followers are influenced by their opinions and decisions? If a post shows that it was paid, wouldn't that show the influencer does not have a genuine personal view of the product/service? It would easily be picked up by followers. Wouldn't it be better for the company to NOT show that the post was paid?
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