Before you think otherwise about this short post, please, try to read through and see if taking the suggested action below can add a little value to your business going forward.
Consider answering the following questions as you prepare to name your business or as a way of evaluating the effectiveness of your business name.
• What kind of message is my brand/business name communicating?
• What kind of value is my brand/business name adding to my brand/business?
• What kind of meaning does my brand/business name have: positive or negative?
• Does my brand/business name have a visual element at all?
• Is my brand/business name well connected to my unique brand story?
If answered properly, you will be surprised at the positive impact your business name would have on your business.
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