In the process of launching a small and scrappy consulting startup. I haven't exhausted my immediate network yet, but I'm worried I will soon. Which leads me to cold leads.
I've been carefully crafting both leads and emails to send to those leads, but wow...it's a crap load of work. I assume the common response is "well that's what it takes", but I'm wondering if there's any advice one could offer in generating leads and sending successful introduction emails?
I've researched quite a bit, but I'm not nearly experienced enough to weed through the billions of bloggers who are self-appointed subject matter experts on the subject.
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