Hey all, I have dabbled in hobby businesses in the past, but have never gone full on with it, so I am a bit in new territory. I am hoping to get some advice. A small business has come up for sale in my area, and I am working on valuating specific aspects of it.
Background: The business is a record clock business, cutting old records with cool designs and turning them into clocks. She has been an LLC since March of last year, and her P&L statement from last year says she had a net profit of $20,000. She works from her home and makes her sales online and at vendor shows.
Edited to add: She is selling because her husband has MS and she is not able to sustain the business.
My biggest question is how do you put a value someone's social media following?? Here's what she has proposed:
Brand Name (Which I really don't like "Things and Stuff") Logo Business paper designs (I am not sure what exactly that is) Website (not including subscription fees) Etsy Shop (Not including subscription fees) Social Media Account rights: Facebook, Twitter, Instagram Client List/Mailing List (I do not have a count yet)
She has valued all of this at $7200
Here's what I know of her social media following:
Twitter: 1079 Followers 810 Likes - currently active
Instagram: 502 Followers (most photos of merchandise have less than 10 likes) Last Business post was 12/4/17
Facebook: 401 currently Following - last active 1/7/18
Etsy: 506 sales - 337 have favorited shop - 109 reviews (5 stars) Has been in vacation mode since 12/8/17
She is also including a vendor space at a huge 4 day event, that according to her you have to be recommended by someone or someone has to die to take their spot. She is not including the booth FEE, just a guaranteed space...
How would you put a valuation on that? What would you pay to have her current following.
She has also offered the rights to her designs. I am a creative person myself, and don't know that I really NEED to get the designs from her, but she is offering 100+ designs at $5,500. She mentioned in our phone conversation that most of the work she does is custom, like for weddings and birthdays etc. There is one design on her FB page I really like and would like to purchase, but otherwise..
I would love to hear your thoughts and see where you would value these. Thank you for your input!
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