How Google Gives Us Clues about Keyword Intent in Search Results earn by blogging adsense income

How Google Gives Us Clues about Keyword Intent in Search Results

Why it matters: Google's RankBrain is surprisingly good at identifying the intent behind search queries and serving search results accordingly. As such, if you optimize your SEO content for the wrong intent, you will have a hard time ranking in top positions.

Key takeaways:

• Don't target keywords without understanding the intent of the searcher.

• Google your keyword, look at the search results on the first page, and identify top two to three intents behind that search query.

• Pay attention to the "intent to position ratio", which means the higher the intent is in organic results, the bigger percentage of searchers have this intent.

• Look for intent clues in related searches and autocomplete suggestions.

• If images are ranking at the top, you should be doing image SEO for that keyword.

• If you see highly authoritative sites or social networks, such as Pinterest or Youtube, dominating the first page, it may be better to do SEO on their platforms instead.

submitted by /u/dainiusrun
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