Ecommerce: Is it worth the trouble and time to change all urls, to reduce length, get the exact keywords/words you need, then be done with that for good. Many urls have a lot of same keywords due to products having only a couple different types/attributes.
site is failry new, not much organic traffic, it is relying on ppc , not many backlinks, only thing would be redoing internal links / ppc landing links after.
or do we just keep them even though many are over 115+ characters and just start focusing on better internal linking and back links?
Thank you
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