jueves, 31 de agosto de 2017

Calling businesses for the first time - Web Development Business - Day 2 entrepreneur how earn by blogging blog

Day 2: Calling yellowpages businesses that don't have websites

I have a mini-script now (only the introduction). It's at the bottom of this post. Each call summary starts with their response since I say the same thing at the beginning of each one.

Call 6:

beach cleaners

-well actually its up to the owner to decide (was a receptionist)

-hes on vacation for 2 weeks (starting to think this is bullshit, much like when a girl you hit on says shes has a boyfriend)

-does he have a personal number i could reach him at?

-cant give that out

-do you guys have a business email

-no

-ok thank you..

lesson learned: dont call dry cleaners (other dry cleaners didn't answer- it's not a serious businesses)

Call 7:

jeweler

-word of mouth worked for us for the past 50 years

(quality sounded like shit)

-I have a bad line right now

-yeah I can hear that, maybe ill call back, thanks (not much to do here, but still shouldn't have said maybe)

Call 8:

welding

-i just don't have the budget right now, if I got more businesses I would invest in a site, i tried to get a website done before but the cheapest they quoted was 800

-something about websites being an online business card and how you might not have much money now but having a professional website will grow your business and be a great investment for the future (all these sales books taught me to not give up until they REALLY say no)

-ok maybe, how much would it cost

-well that depends on what you require on the site...blahblah (don't focus on prices early on)

-how about you give me your email and ill send some info over later tonight

-ok sure

-great

-btw how much would it cost

-well the absolute cheapest would be $400 or $500 (now that I got the email I can "qualify" him, if he thought this was too much then I wouldn't bother trying to sell to him anymore)

ok thats good

:)

gives me email

Call 9:

welding

-i already have someone to do it

-so then how come you guys dont have one (maybe too aggressive but best to err on this side)

hangs up

Call 10:

welding

-hung up (probably sounded too preppy to a welder)

Call 11:

welding

-im just about to retire, thank you very much

-ok, well whos taking over

hung up

(Always try to close no matter what- getting hung up on is best no you can get)

Call 12:

welding

-I don't have a website, but you could find me, isn't that great?

-well yeah but online business card (i need to devise a proper objection handler, this online business card shit doesn't work well)

hangs up

Call 13:

(welding?)

-receptionist, we dont need it thank you

HELP (what do I say to a receptionist to get her to pass the message on or connect me with an owner- the frustrating thing is that owners that have receptionist to handle calls and solicitors are probably smart guys that would see the value in investing in a professional site. So they're gold mines that are very hard to reach)

Call 14:

health store

-receptionist says can you hold on

wait 5min and hang up...

Call 15:

hair removal

number on yelp ON THE FIRST PAGE OF SEARCH RESULTS FOR THAT CATEGORY, was a random person. Had no idea what that was. Some businesses would kill to be in the first 10 results in their category, it's crazy. I feel the same about shitty websites on the first page of search results on google. Look up city + small business and youll see what I mean.

Call 16:

tanning salon

number i called was on the same street but an entirely different company (stuff like this you really just got sift through, nothing to do about it other than making sure its not your mistake)

Lessons learned:

  1. Don't say um or uh. Be confident. Strategic pauses only make you sound more confident.

  2. Stop yelling, you don't have to be too enthusiastic, be chill.

Lessons solidified:

  1. Be aggressive.

Things to do:

  1. Make common objection scripts (and yes you do need a script- Jordan Belfort in Straight Line Persuasion and Chet Holmes in the Ultimate Sales Machine stress the importance of scripts to ensure you're saying the best things possible to get the sale, otherwise you're leaving the sale up to chance. Of course it's important to sound natural, but you can sound natural and still know what you're going to say. It's just a skill you have to work on)
  2. Make more calls- I'll go for 20 tomorrow (went from 5 to 10 so far)

  3. Pick better businesses to call- go for "Dream 100 clients" as Chet Holmes says. Clients that are perfect fits for your business that you relentlessly pursue. *Be a sniper instead of a bird hunter.

SCRIPT:

Hi, I found you on the first page of search results on the yellowpages, and noticed you dont have a website. Is that correct? I work with omnius web development in Toronto, and am wondering why you don't think you need a website.

after several calls, changing to:

Hi, I found you on the yellowpages, and noticed you don't have a website. Is that correct?*** I work with Omnius web development in Toronto, and am wondering why you don't think you need a website. (saying I found them on the first page might make them feel they don't need a site, which happened to me today)

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