Need some advice on Launching out clothing brand web store ( Slash and Burn Co.) - Limited budget so we want to make sure if we invest in marketing that it is effective. entrepreneur how earn by blogging blog

I've posted on here before for advice and I have always valued the feedback. We are approaching the one year mark and things are finally really starting to move.

For those interested the site is http://ift.tt/2pY8CrX and the web-store can be viewed at http://ift.tt/2qtwjvQ password: slash17

In addition those interested in giving feedback on our social media presence would also be greatly appreciated - http://ift.tt/2wrrww5 - http://ift.tt/2vwiYH6

My product should arrive in the next month or so and we would like to generate some drive to our site as we would love to move more product online as opposed to wholesale accounts.

That being said, the initial plan is to launch the web store in two weeks with a pre-sale window. I was planning on offering a 20% off and free shipping coupon code through this initial launch window. I was also thinking of running some promo give away instagram promotions where we request sharing and tagging our item to win a free one.

Where I need help is in how to best get this information out there? I would love some feedback on what would be the most effective way to spend wisely to generate traffic.

Are instagram ad's worth the money? Facebook promotion?

Thank you all in advance for your help, anyone looking to contact directly can reach me at Brandon@slashandburnco.com

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