I'm in a unique situation where I have access to a large percentage of e-mails for the people in my niche market making buying decisions. I've mapped out and planned for a e-newsletter campaign that I'm fairly sure is going to be providing a ton of value. Here's what I'm debating - what if I sent an initial e-mail introducing the concept and inviting people to opt-in? Before I explain my thought behind that strategy, I'd love to get any immediate feedback from you guys.
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