Google Analytics/Facebook Ads Manager Discrepancy entrepreneur how earn by blogging blog

How do you guys make sense of the traffic coming into your website?

Currently for the month of August:

Google Analytics: 3,500 total traffic (From all sources)

Facebook Ads Manager: 3,800 "link clicks" (From facebook Ads)

Obviously google analytics should be showing more traffic than the ads manager as it tracks ALL traffic and not just facebook ad traffic, but this is not the case.

Is there are 3rd party software you guys use to help track traffic?

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