How to overcome loss leaders/low traffic on eBay and Amazon? entrepreneur how earn by blogging blog

One of my most recent failed businesses was selling watches, accessories, and footwear on eBay and Amazon. The two issues that led to my demise were:

1. There is always a loss leader on eBay, and to some degree, Amazon. If something can be bought wholesale for $5 direct from the manufacturer, there is a guy on eBay selling it for $4 brand new-shipped. An example is the popular "Cards Against Humanity," which are selling for lower than the $25 that the company charges on Amazon (and the publisher has made it clear they do not offer wholesale to anyone, so I have no idea how these people are sourcing their product authentically). Brand names, such as Timex, Gucci, etc... are subject to this, and it's even worse with non-name brand products that are saturated by sellers in China.
2. On Amazon, unless you are in the Buy Box and front-and-center, no sales flow. Same pricing issue--people want the lowest price or what strikes them immediately (Buy Box). So I would list products that were popular or getting good traffic, but since I wasn't the featured seller, I got no sales. When I listed products that were less popular, but still useful, there was no sales due to no traffic--basically, it felt like there is a reason why certain products are not already saturated with loss leaders, because nobody wants those products and nobody is searching to begin with!

How do people overcome this? I have read through the forums and I find Amazon/eBay success stories that start with a "a-ha!" moment or some kind of prior experience (I read one guy that already worked for a successful e-commerce company, quit, and just started his own company doing exactly what they were doing--essentially, copying their trade secrets and knowing the magician's secrets). But that moment hasn't come for me and I have not worked for a successful e-commerce company to copy their trade secrets....

Any ideas? I am really feeling SOL with what to do now because it seems whether on eBay, Amazon, or Shopify I am always beat by the guy taking a loss for a cent cheaper...

Sorry if this sounds like a rant...just very frustrating and at a loss. Feeling like luck is against me, and I do believe luck is part of the equation to some extent. Otherwise everybody would be successful by just copying a few steps over and over again.

submitted by /u/chimpyeth
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