Guys hi,
Small business owner here. And in the beginning when funds were tight i become jack of all trades. So i know a little bit of everything - PPC, GA, GTM, SEO, etc.
I know development too, but regard it as far less important skill - so i hired 2 devs(FE and BE) - it took long time to find them(good devs are rare), but now i am so happy that we have them.
In regards to PPC/marketing/Analytics, i consider it as critical skill and till now was doing most of the things myself, but technology is moving fast and i have to update my self often on those skill, reading blogs, books, etc - and it takes so much time. Sometimes i feel that must hire professional for this.
Please advise.
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