New to SEO, tips for unpopular site earn by blogging adsense income

The site I'm practicing on has content that cannot be made viral, what can I do expect doing the basic site stuff? And how to I gain backlinks? Do I need to contact other popular sites? Sorry for breaking any rules, if I did. This is an Art site, and one more thing, is it necessary to use yoast or any SEO Client?

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