Sustained drop and I'm now at a loss. Am I missing something? earn by blogging adsense income

Been managing seo for a website (DM if you'd like to know the URL) and saw a drop in traffic since July. Backlink profile is good, page speed is good, I think on page is fine - moz rates the on page optimization highly at least - but we're losing ranks and new pages won't rank at all.

At a bit of a loss and just wanted to know if anyone had any suggestions, similar experiences or could offer any insight. The extent of the drop and impossibility to rise with any new pages makes me think there's something critically wrong as opposed to the typical ongoing work needed.

All help appreciated!

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