I am not sure what story telling means in the context of marketing. What comes to my mind after lot of googling is simon snake, Apple, and hero-villian etc.
I still think of story as a novel. Seth Godin mentioned it but not clearly told what story telling is in context of marketing. He tells why it is important but what it is!!
Would love to know how to tell story and can share some good example websites on story telling?
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