Bullshit design entrepreneur how earn by blogging blog

Since day one in my designers career I am fucking disappointed by how many pepople don't know what's good design and how it's made. I can't educate everyone, but I hope at least you guys will change your mind about design and if you someday become my clients it will be easier for us to cooperate.

1. Bullshit designers. "This style is clean, fresh, and modern. It will establish your brand in the marketplace and differentiate you from competitors." <--- That's a statement most desginers use in some kind of variation. It's wrong, vague and garbage thing to say. Why? Style accomplishes nothing, establishing a brand in the marketplace means nothing and none of them is measurable.

Weak designers just think about aesthetics - cool visuals, trendy colors, but it goes far beyond that. They don't think about what makes people to buy or not to buy product. Their reasoning behing putting testimonial section in your website"Everyone has it and it looks good." Good designers reason: "Testimonials show that you're trusted by others and have your product made a good impact on them. So it will build trust in visitor's eye." More on this a bit later.

2. Misguided clients. If a client comes to us asking "I would like a pink website, with slider and testimonial section." And when I ask them "Why?" 99% of the time they will answer "Because it looks nice and everyone has slider and testimonials." When you don't know what to say, you say the same things that others say.

In a perfect world a client would say "My product is XXX, it's different because XXX, our target audience is XXX, what would be the best way to approach them?" Now we're talking!

3. Every section in your website should raise the temperature in your clients buy-o-meter. Now open your landing page and be fair to yourself - does every section works toward a goal of sale. Go through these questions.

• It's clear what you do in first 5 seconds. Example - cloud file storage service. If we would use tagline "XXX - your files friend." it doesnt say shit about the service. Instead we could use "XXX - cloud file storage. Your files best friend." Just make it super fucking clear.

• Can you find everything in a few seconds that your potential costumer would be looking for. Let's use Cloud file storage service again. What are the most likely things that your client wants to see? Pricing, storage size, software. Ask someone who doesn't know your website to find those things - is it easy, or they have to wander around your website guessing.

• Are you addressing fears of your clients? What would you fear when looking for cloud file storage? Most likely - how safe are your files. Address that shit! "No file losses! Daily storage backup." Write down your clients fears and can you find them addressed on your website?

• When asking them for favour are you giving them something in return? Every shit is being decided. You're reading this post because you think it provides value for you. You work because you wan't money. So give me a fucking reason to give you my e-mail. Free e-book? Discount? Fuck yes!

• Do you have some vague shit on your website? Be fair! If you have section with icons and text below them which says: "Individual approach" "Best quality", "Best prices", congratufuckinglations you've said nothing and I'm about to close your boring website.

• How much are you talking about how good you are and how much about what your clients get? If more about you, it sucks. "XXX, best web design firm in town." "After re-designing our client's XXX website, their online sales increased by 23%" I bet you know which sounds and sells better.

That's how a good designer thinks. This is how you deliver much more than aesthetics. Design is not art, design is research, analysis and problem solving.

4. How to filter out shitty designers. Ask about their design process - a lot of them will say that they do research. Ask them how does their research process look like, how deep they are digging. Do they look from your customer perspective or just making cool visuals?

5. How to get best results from design process. Treat your designer like partner, not "I pay, you make." Because for the best results both sides should be deeply involved, noone knows your business and your customers better than you do. Give a designer as much info as you can, they will filter out the information that they can use.

Trust designer as an expert. If you don't, don't hire him in first place. A good designer will be able to provide an argumentation behind every element in his design and deny your "Can you make this blue and bigger" with confidence.

Don't think subjectively. Think from your client's perspective. Your client's might like your website wehn you don't and might not like it when you do. Clients buy from you, not you from yourself.

Sorry for all the mistakes, I am not English-native. I am just passionate about good design and want to make people more educated about design's mission and process. Thanks for reading!

P.S. Feel free to leave a link to your website and let me roast that shit.

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