A friend of mine is selling his web based novelty slipper business, it's a great business selling novelty animal slippers and has long established, great SEO/domain authority. Fully automated and outsourced fulfilment and selling through amazon in all EU regions turning over around £100k per annum.
He took it over in 2008 and hasn't really kept up with eCommerce tech/trends so he wants to pass it on to concentrate on his new brick & mortar business.
He's dropped the price right down to try and shift it through regular channels but isn't having much luck (I think because the people he's selling it through concentrate on brick & mortar buyers. I considered advising he sell through something like Flippa as it's a fully web business but they seem to be primarily US so maybe this isn't the best option?
I'd like to take on the site myself but imo needs a good facelift and to do the job justice would need some time invested into stuff like google suggested products and remarketing to bring to its full potential and my own business is taking all of my time right now. The only real employee is his son who looks after customer service, I guess this could be easily and cost effectively outsourced to a VA or similar task service.
Would love to get some feedback/ideas on how anyone has flipped a UK based business like this in the past?
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