Should I market to the teen athlete or his/her parents? entrepreneur how earn by blogging blog

I am finishing up an online course for high schoolers and college students who play soccer. I am planning on doing mostly Facebook advertising. I am wondering who I should be selling to. The price of the course is going to be anywhere from $49-$119. The price also depends on who I am selling to.

Should I go after the athletes, even though they might not have that much money. Or should I go after the parent who will do anything to make his/her kid a better athlete?

submitted by /u/karrling
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