Hey Guys. We have a product line that has done very well on Amazon using FBA. We sell 500 to 1000 units per week. Our item is a gift, 9 out of 10 are shipped to somebody other than the buyer. We have a website you can buy our products on, and some additional (better) products that we don't sell on Amazon.
On the site we get about 300 to 500 new visitors per week. We know most of these are people who find our product on Amazon and come to our site to check us out. But, we only sell 10 to 20 items per week on the site. One big hurdle we will always have is that we can't offer the free 2 day shipping Amazon does. And we may not seem as safe as buying on Amazon. AND customers love Amazon prime, it's like a warm fluffy blanket out of the drier. Our goal here is 2 fold:
1 - Get more people buying on the site.
I think the answer here is incentives. We haven't tried this much. Any suggestions on proven incentives that work well?
2 - Once we have new customers, market to them and get more business from them. Turn them in to life long customers.
Our product is a great gift, and it is a consumable. We already get a lot of repeat business on Amazon, but these are Amazon customers and we are not allowed to market to them through email. We have a little over 500 email addresses from sales on our site and our email sign-up. We also have about 10,000 followers on Facebook. We have no strategy in place to market to these people and get them more engaged. We need to set up an email campaign and have thought of starting a loyalty program of some sort. Any thoughts on this would be appreciated. And any books on any of this would be great to know too. Thanks.
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