I've recently taken over some digital marketing for a large corporation that kinda does a little bit everything (I primarily do development, and actually do a lot of marketing automation, but weirdly never did more conventional digital marketing). I'm curious on how people optimize on-page SEO for pages like "About us" or generic overview pages like "Services" or "Products". I can easily think of what keywords to go after for the actual product pages themselves, but not for more general content pages.
For instance - is it fine to just have the title tag be "About | <Company name>" and just make sure branded terms are in there? Or am I missing an opportunity with those pages?
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