[CASE STUDY] How to use a mobile app in your retail marketing strategy? The case of GKN app entrepreneur how earn by blogging blog

Even if you are owning an offline shop, you should consider getting a mobile app for your business.

Why?

Because it's an excellent way of building a feeling of loyalty among your customers. Take an example: how many times did you get a card with some sort of discount from your favorite shop? Guess you have plenty of them in your wallet.

Too many.

You are starting to throwing away the least used ones, as you lack space for them in your wallet. And what happens if you forget your wallet at all while visiting one of these stores? You can pay with your phone but the discount is lost without that piece of plastic.

This is where a mobile app steps in. As we always have smartphones by our side it is an excellent way to have the best promotions and availability to use them with you all the time. Without the necessity of giving shop owners your personal data like a phone number or home address.

Wanna know how this kind of app made an excellent job when it came to the biggest science bookstore in Cracow Poland? Check this case study: http://ift.tt/2vq8xVo

What's your opinion on that topic: do you agree, that plastic loyalty cards are the song of past and should be replaced with mobile apps, or you think that is not something worth your money, as an entrepreneurs?

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