The narrative surrounding entrepreneurship seems to be one of 'disruption.' Is that way of thinking--how to be disruptive--actually detrimental to new businesses? entrepreneur how earn by blogging blog

I read an article about the concept of "nondisruptive creation," which is the idea that creating new markets is ultimately more beneficial to a business that competing in and/or disrupting existing markets.

Here's a link to the article for more information.

I'm interested to know what you all think of that conceptually as well as if anyone here has any experience with it?

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