Getting Plenty of Traffic from Instagram. When to Set Up Lookalike Audience? entrepreneur how earn by blogging blog

Hi, I’ve got a Shopify merchandise store, which I started a week or 2 ago. Since yesterday, I’ve been working with a pretty big Instagram page (almost 60K followers), and I’ve been getting plenty of clicks, add-to-carts, and even 2 sales.

I want to retarget everyone who’s been visiting via FB ads. I’ve gotten 80 visits so far, and I’ve set up a Custom Audience of 70. Now, I know how to retarget first-time visitors, and I plan to do that with a new shirt design. But, I’m also considering setting up a lookalike audience, too. Problem is, I have no idea when to set up a lookalike audience. Is 70 visitors enough for to create a lookalike audience or should I wait on that and just send a FB ad to my Custom Audience? Thanks in advance!

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